Project Description

Ortho and Skin Care Clinic, Patna’s leading Orthopaedic and skin care facility, collaborated with Shine Well Digital Solutions to elevate its online presence and attract more patients seeking orthopaedic and dermatological treatments. Through a well planned and best digital marketing strategy combined with social media marketing initiatives and interactive graphic design, We implemented various techniques to enhance visibility, drive organic traffic, and increase patient inquiries while maintaining a consistent brand voice.

Testimonials:

“We are thrilled to see a significant increase in patient inquiries and website traffic. Shine Well Digital Solutions has played a pivotal role in our digital growth journey.”
Dr. Saurabh Chaudhary, Orthopaedic Specialist, Ortho and Skin Care Clinic

“The creative team at Shine Well Digital Solutions has been instrumental in enhancing our brand voice and awareness through their exceptional social media posts. We’ve received numerous compliments from our audience about the quality and relevance of the content they produce. We highly recommend Shine Well Digital Solutions for their expertise in creating captivating social media posts that effectively communicate our brand message and drive meaningful connections with our audience.”

Dr. Richa Thakur, Dermatologist, Ortho and Skin Care Clinic

Results:

1. Increased Online Visibility :Ranked under top 5 Google Maps Search Results, leading to a surge in patient interactions from 19% to 76%.
2. Keyword Rankings Boost: Website Experienced a whopping 185% enhancement in top-ranked keywords, driving targeted traffic.
3. Social Media Engagement: Increased online awareness through strategic social media marketing initiatives, resulting in a 40% increase in followers and improved brand recognition.
4. Interactive Graphic Design: Utilized interactive graphic design elements to create engaging visuals and maintain a consistent brand voice across digital platforms, enhancing user experience and brand recognition.

Key Strategies Implemented:

I – Comprehensive Competitor Analysis Keyword Research:
Shine Well Digital Solutions initiated the SEO campaign by conducting in-depth keyword research. This involved identifying transactional keywords such as “orthopaedic clinic in Patna” and informational keywords like “skin care tips for acne-prone skin” to capture relevant search traffic.

II – Customised Content Strategy:
Service pages were optimized for key offerings such as orthopaedic treatments and dermatological services, while informative and SEO optimised blog posts addressed topics like “common orthopaedic injuries” and “effective skincare routines.”

III – Local SEO Optimization:
To enhance local visibility, we optimized Clinic’s Google My Business Page. For example, “orthopaedic clinic” competed with “orthopaedic clinic in Patna.” By incorporating localized keywords and optimizing Google My Business listings, the clinic’s visibility in local search results significantly improved.

IV – Social Media Marketing:
Our expert team at Shine Well Digital Solutions implemented a strategic social media marketing plan to enhance online awareness and engage with the target audience. This included regular posting of informative content, patient testimonials, and engaging visuals across platforms like Facebook, Instagram, and Twitter. Additionally, targeted advertising campaigns were launched to reach potential patients in the local area.

V – Interactive Graphic Design:
Utilizing interactive graphic design elements, our creative team created engaging visuals such as infographics, interactive maps showcasing clinic locations, and animated illustrations demonstrating treatment procedures. These designs not only enhanced user experience but also reinforced the clinic’s brand voice and identity across digital platforms.

By implementing the best digital marketing strategies, including social media marketing and interactive graphic design, we successfully positioned Ortho and Skin Clinic as the top choice for orthopaedic and dermatological care in Patna, resulting in substantial growth in patient inquiries and revenue.