The Rise of micro- influencers : A game changer in Digital Marketing.
The landscape of digital marketing is changing at an unmatched pace, and the most significant change of the last couple of years is probably the advent of micro-influencers. These are content creators—in most cases, they have from 5,000 to 50,000 followers—who might not have the same level of exposure as celebrities, but still, what they have is worth much more:…
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