Generating 128% Increase in Enrollment Inquiries- A Case Study

Project Description

Commerce Zone, Patna’s premier institute for class 11th, 12th, and B.Com students, partnered with Shine Well Digital Solutions to amplify their online presence and attract more aspiring commerce students to their institute. With a tailored SEO strategy, and the best digital marketing expertise we implemented various techniques to boost organic traffic and increase enrollment inquiries, helping them emerge as the leading commerce coaching institute.

Testimonials:

“We are delighted to witness the surge in online inquiries and website traffic. Shine Well Digital Solutions is the best digital marketing agency.” They’ve been instrumental in our digital growth journey”.
Raushan Jha & Shibani Jha, Directors, Commerce Zone

Results:

1. Increased Online Visibility on Local SERPs: Achieved 1st Rank on Google Maps Search Results. Increasing Students interactions from 25% to 97%.
2. Keyword Rankings Boost: Observed a remarkable 220% enhancement in top-ranked keywords, driving targeted traffic to the website.
3. Featured Snippets Success: Secured Featured Snippets for 35 high-volume keywords, optimizing click-through rates (CTR) and enhancing visibility.

Key Strategies Implemented:

I – Comprehensive Keyword Research:  Our expert SEO team initiated the campaign by conducting in-depth keyword research. This involved identifying transactional keywords such as “commerce coaching in Patna” and informational keywords like “career options after B.Com” to capture relevant search traffic.

II – Tailored Content Strategy:
A tailored content strategy was devised to address both transactional and informational queries. Service pages were optimized for key offerings such as class 11th, 12th, and B.Com coaching, while informative blog posts tackled topics like “tips for scoring high in class 12th commerce” and “career prospects in commerce field.”

III – Local SEO Optimization:
To tackle keyword cannibalization issues and enhance local visibility, Shine Well Digital Solutions optimized local service pages. For instance, “commerce coaching” competed with “commerce coaching in Patna.” By implementing localized keywords and optimizing Google My Business listings, the institute’s visibility in local search results surged significantly.

IV – Technical SEO Enhancements:
Technical SEO optimizations were crucial in improving the website’s overall performance and user experience. Our technical team revamped the website’s code, ensuring mobile responsiveness and implementing schema markup for course details and FAQs. These enhancements contributed to better organic rankings and increased user engagement.

By implementing the best digital marketing strategies, Shine Well Digital Solutions successfully positioned Commerce Zone as the go-to destination for commerce education in Patna, driving substantial growth in online inquiries and enrollment.