What Is SEO & Why Is it Important For Your Business?

We understand the hard work it takes to build a business, but it means nothing when you have no customers. You’ve got a fantastic product or service, exceptional customer care, and a website that looks amazing. But there’s just one problem- A low rank on Google search. So, no customers are finding your business online. They are visiting your competitor’s website. 

That’s where Search Engine Optimisation (SEO) comes into the picture. It’s the most powerful yet the most affordable way to rank your website on searches. 

Let us understand why SEO is important for your business and let’s see how it helps attract and convert leads just through your website. 

What is SEO and Why Does It Matter?

Search engine optimization (SEO) simply means improving a business’s website content, structure, and online presence to enhance its organic ranking in (unpaid) search engine results. 

81 % percent of customers and 94% of B2B buyers will search online before they make a purchase. When a user searches anything related to your business – For example, “best institute in [your town]”  then SEO helps your website rank higher on Google, Bing etc. 

The higher you rank, more customers will find you online, visit your website, and there are high chances of them getting converted into paying customers. 

The Top 10 Reasons Why SEO is Essential for Your Business

Now that you understand the importance of SEO, let’s delve into the unbelievable benefits it can bring to your business:

1. Increased Website Traffic: An optimised website attracts a good number of visitors to your website, who are actively searching for what you offer. And, that’s how more people will know about your business, trust you and buy from you.
2. Targeted Leads: SEO isn’t just about quantity, it’s about quality. By optimising your website for relevant keywords, you attract customers who are genuinely interested in your products or services and not any random visitor.
3. Beat The Competition: Higher search engine rankings bring your business’ name in front of a wider audience. This builds brand recognition and keeps you ahead of your competitors.
4. Affordable Marketing: Unlike traditional advertising methods, SEO is a long-term, cost-effective solution for attracting customers. Once your website is optimised and starts showing in the searches,  it continues to attract leads year after year. 
5. 24/7 Salesperson: Your website never sleeps! With a strong SEO, it becomes your online salesperson working day & night to convert visitors into customers.
6. Competitive Advantage: In today’s digital world, a strong online presence is important to stand out from the crowd. SEO helps you outrank competitors and capture a larger share of the market.
7. Maximizes Trust and Credibility: High search engine rankings are often seen as a sign of authority and trustworthiness. This gives your business a significant advantage over competitors who are struggling with their SEO strategy.
8. Measurable Results: Unlike some other  marketing tactics, you can track the progress of your SEO strategy using multiple tools. This data-driven approach helps you refine your strategy and maximise your return on investment (ROI).
9. Mobile-Friendly Focus: Almost everybody uses their mobiles to search anything online. SEO experts ensure that your website is optimised for the best user experience on all devices..
10. Long-Term Sustainability: SEO is a consistent process, but the benefits compound over time. The higher you rank, the more traffic you attract, further boosting your rankings and establishing a strong online visibility for your business.

While this digital marketing strategy offers incredible benefits, it can be complex and challenging to crack especially for someone without expertise. 

Here’s where a well-established and experienced Google Certified Digital Marketing Agency comes in. These agencies have a team of SEO specialists who stay up-to-date on the latest updates in Google’s algorithms and best practices. They know the best strategies and bring real results for their clients. Here are some of the most important SEO strategies

• Keyword Research: Understanding your audience and Identifying the most relevant keywords they’re searching for.
• On-Page Optimization: Optimising your website content, title tags, meta descriptions, images etc to improve search engine ranking.
• Link Building: Getting backlinks from high-quality websites to increase website authority.
• Technical SEO: This means ensuring your website is crawlable and indexable by search engines.
• Content Marketing: Developing high-quality content that attracts visitors and keeps them engaged.
• Performance Tracking and Reporting: Monitoring your website’s SEO performance and providing valuable data in order to improvise the strategies that don’t work.

By hiring a Google Certified Agency, you gain access to professionals with years of expertise, tools and resources that can help your business grow online. They take your digital marketing strategies to a new level and bring valuable results.

Conclusion

SEO is an important factor for any small business that wants to do well in the digital world, today. By implementing the best SEO strategies, you open up a wealth of advantages, be it attracting quality leads and improving brand recognition to enjoying long-term growth on the internet.

Now when you know how and why SEO is important for your business then don’t let your competitors stay ahead of you. Begin this journey by partnering with a Google Digital Marketing Agency first. They are experienced & knowledgeable and will guide you through SEO’s ever-changing game, and help you grow organically. It’s a one time investment.

Get in touch with India’s fastest growing digital marketing agency having 11+ years of experience and a team of 50+ expert digital marketers, with a dedicated team of SEO specialists. Get a free consultation and let’s discover how your website’s SEO can be improved.